My overall experience generating both a newsletter logo and a title / wordmark was satisfactory. While AI accelerated the ideation phase, the tools struggled to produce simplified graphics.

Results

• Ideation and Design
• Image Generation

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I needed a title or banner image which Substack calls a “Wordmark”. The models struggled with this concept on a few levels. I used the following request prompt:

Give me ideas for a wordmark for a Substack newsletter called 
"Project Maestro" about using AI to design and develop a 
consumer application.

NOTE: I had to abandon the prompt above and used the following:

Describe the design aesthetics of a stylized image version of 
newsletter title "Project Maestro". The topic of the newsletter 
is using AI to design and develop a consumer application.

Strategy

Stack multiple AI technologies in three phases:

1. Theme Creation - Brainstorm themes using large language models
2. Prompt Optimization - Use LLM to build efficient text-to-image prompts
3. Image Generation - Create images using generative models

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I wanted to generate a square logo that I could use to identify the project and I needed something that both captured the intention of the project but would also be iconic when scaled down.

I started the following request prompt:

Give me ideas for a brand logo for a Substack newsletter about using 
AI to design and develop a consumer application.

Strategy

Stack multiple AI technologies in three phases:

1. Theme Creation - Brainstorm themes using large language models
2. Prompt Optimization - Use LLM to build efficient text-to-image prompts
3. Image Generation - Create images using generative models

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I settled on Substack for a couple of reasons, popularity, ease of use and discoverability. I’m already active on the platform and I figured it was a great place to start this journey.

For Maestro’s prologue I decided to put the prospective AI tools to the test by creating the branding for a Substack newsletter.

Overview

• The Tech
• Base Prompts

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